Creative Solutions + Social Good

driving results + fostering collaboration

Alchemy at AMS is a turnkey marketing agency focused on social good. We create “media that matters” by developing on-target communication strategies and translating them into unexpected, compelling products that inspire true passion and transform lives. Making a difference is our specialty.

Our team is a division of AMS Pictures, one of the largest creative media agencies in the Southwest that’s been dazzling and empowering audiences since 1982. The Alchemy offices house shrewd strategists, artistic powerhouses, digital dynamos, eagle-eyed project managers, web gurus and master storytellers, all collaborating to craft genuinely engaging campaigns and marketing tools that educate, entertain and motivate.

Of course, we don’t just make pretty words and pictures—we communicate messaging that’s memorable, actually means something and moves people to action. And we don’t use “collaboration” as an empty buzzword. We work hard to foster open dialogue with clients because when we work in sync as true partners, projects unfold seamlessly and the process of moving from concept to completion is efficient and productive.

Mark McGovern

Vice President
Executive Creative Director


Mark’s leadership and longevity with Alchemy and AMS Pictures in roles of increasing complexity and responsibility should bear witness his unique blend of business acumen and creativity. Since joining AMS Pictures in 1988, Mark has moved through many of the key development and design roles in producing advertising, including writer/producer, editor, designer and director on many national campaigns.

Ryann Malone

Managing Director


With a background deeply rooted in integrated marketing communications, Ryann can expertly guide campaigns to successfully engage any audience. She’s energized by deep client understanding and collaboration—the kind that leads to intelligent, fun and memorable products, campaigns and events. By combining tried-and-true methods with new ways of thinking, Ryann’s able to marry traditional tactics with modern approaches to yield measurable results and lasting impressions.

Robyn Beck

Creative Operations


Robyn brings organizational firepower, strong planning skills and loads of passion to every project. She ensures company processes are in line with project management objectives, while maintaining efficient resource traffic flow within the agency. Robyn has been integral in developing strong relationships with clients and stakeholders by being responsive, providing frequent project status and success matrices, and directing project traffic through the appropriate channels to ensure successful completion—and very happy clients.

Alex Dixon

Project Manager


Alex is the nice but persistent project manager that keeps the team on strategy, on schedule and on budget. Alex is also one of those rare breeds that balances organizational skills with creative talent. Proven success with strategic planning, managing complex portfolios, and influencing teams at Fortune 100 companies, Alex knows a thing or two about successfully leading brands and creating results.

Ryan Meigs

Creative Director


Ryan has worked in various marketing and advertising disciplines for huge billion-dollar brands along with smaller start-ups—with many projects turning into award-winning work. He loves digging into what makes a brand tick and why people interact with them. He is always buzzing with new ideas and believes that if you can think it you can make it; draw, cut, bend metal, whatever it takes.

Benjamin Neupert

Digital Marketing Director


With a B.B.A. in Marketing, an extensive background in business and web development, and 9 inbound marketing certifications, Ben’s multi-layered understanding of the digital marketing is an invaluable asset to the team. Joining the Alchemy team in early 2017, Ben has been instrumental in developing Alchemy’s automated, inbound, closed-loop, marketing system. Ben is constantly evolving his skillset and is always up for a challenge—or a round of golf.

Jenni Gritti

Marketing &
Social Media Manager


Jenni leads the process of developing marketing strategy and measuring results. Thriving on the thrill of well-executed campaigns, she digs deep and always asks, “How can this be better?” With a diverse background in marketing, social media and public relations campaigns, Jenni understands the nuances of effective outreach to engage audiences in exciting and meaningful ways. She knows from experience that it’s all about understanding, passion and, most importantly, people.

Laura Neitzel

Content Director


With a B.A. and M.A. in English, Laura has spent her life capturing and telling stories of every kind. She worked as a teacher, college professor, and arts management professional before landing her dream job at AMS as copywriter, producer and content specialist. She has written and produced award-winning campaigns for an array of clients and loves igniting her passion for storytelling every day.

Sara Guachat

Content Director


Pairing strategic thinking with a flair for powerful storytelling, Sara brings an inventive perspective to each communication challenge, yielding truly memorable campaigns and products that exceed expectations. She joined AMS after working on marketing efforts for a diverse array of companies—from MTV to The University of Texas to e-commerce start-ups. Sara leads the Austin creative team to ensure every project is executed in the most engaging and impactful manner possible.

David Horwitz

Senior Writer


David is an innovative communications guru and master storyteller with a special talent for creating media that supports public interest initiatives. Over the years, he’s worked on numerous
 campaigns tackling such topics as college and career readiness, public safety, substance abuse prevention, mental health, disability issues and 
nutrition. From communication strategies to message design and branding, he focuses on developing content that inspires audiences to shift the way they think, feel and behave.

Carly Danner

Copy Writer


Carly is a jack of all trades with experience in writing, shooting, editing, and dishing out clickworthy content. With a background in broadcast journalism and an active freelance writer, Carly brings a unique perspective and fresh outlook having worked for a variety of brands and stories. A social media-obsessed millennial and a flourishing travel blogger, Carly knows how to deliver content that gets people to click the share button.

Tim Wylie

Project Manager


It’s hard to encapsulate the experiences Tim has made during his journey in this industry. From hanging off the side of a helicopter and flying in fighter jets to producing content for a presidential campaign and the National Geographic Society, there isn’t a story that Tim hasn’t told. Going on 26 years at AMS, Tim loves that everyone has a different story to tell—which is why he’ll be sticking around until they kick him out of the building.

Brian McFarlin

Digital Media


Brian oversees all day-to-day digital media assignments, projects and personnel for the Austin office. He crafts budgets, builds schedules and identifies resources for production and post-production efforts in collaboration with producers and project managers. Basically, Brian’s in a league of his own with his ability to plan and manage every detail of any kind of production imaginable, including multi-camera studio shoots, location productions and live events.

Tom Rubeck

Senior Director


For Tom, it seems as if expanding his horizons has been a key theme to his career since it began in East Africa in 1985. His keen sense of timing in the editing room has enabled him to work on thousands of videos for top brands over the years. He moved to AMS Pictures in 2004, crafting a variety of programming that propelled him to Senior Producer. Making a horizontal shift to Alchemy in 2013, Tom still excels in delivering strong stories for his clients in the marketing world.

Joey Kendall

Associate Producer


A filmmaker, composer and connoisseur of art in all forms, Joey has an eye for content that cuts through the clutter of our congested online world. Joey has experience not only in helping tell stories for brands and non-profits, but also in concocting innovative ways to execute and deliver those stories. He’s on-trend and brings a list of innovative, creative ideas for every project.

Kayla Curtis

Office Manager


Kayla is a detail-oriented, multitasking fanatic, and she puts those strengths to work assisting with the coordination of client projects. She has quite the creative touch and is called upon to help with any event the Austin team stages. People who work with Kayla always appreciate that she goes the extra mile in all tasks sent her way. And because she’s always on her A-game, the office runs oh-so efficiently.

What our clients say ...

“Alchemy at AMS is our go-to agency for telling our story through video. With multiple audiences to address, nailing the value proposition for each is tricky but they always find a way to get it done. We all respond positively to a compelling story that’s well told, and that’s exactly what Alchemy at AMS delivers. We are very happy with the results that each campaign has delivered.”

–President & CEO, Catapult Health

“Thank you and I want you to know how much we at Tyler value your insight and creativity.”

– Brand Marketing Director, Tyler Technologies

“Every year you outdo the year before – I have complete trust in your team!“

– Senior Marketing Director, Good Days

“We always found Alchemy to be a very good partner for our organization, challenging our thinking but also responsive to our needs. In particular, they were instrumental in helping us reposition our brand to be more relevant to younger audiences and to be perceived as more of a lifestyle brand.”

– Assistant Vice President Marketing & Advertising, Dallas Area Rapid Transit

“Over the course of our contracts with them, Alchemy at AMS has created countless tools that are used by and resonate with numerous audiences, and each effort is always rooted in research, creatively crafted and carefully executed, allowing our grant to maximize its reach and impact. It has been a pleasure working with Alchemy at AMS and I recommend them without reservation.”

– State Program Director, Texas Gear Up