DART
Integrated Campaigns

  • Case Study

Alchemy at AMS worked with DART over a multi-year period on multiple campaigns with a long-term goal to reposition DART’s brand image from a functional equipment-centric perception to a more emotionally-resonant position as a lifestyle brand, relevant in new ways to both non-riders and current riders.

Our work with DART involved strategic planning, message integration and campaign executions including almost every aspect of traditional marketing, including print ads, digital out-of-home, radio, television and cinema spots, and digital marketing, including a microsite hub, retargeted digital ads, rich media ads, social video, boosted social media posts, and influencer marketing. We also managed, in partnership with DART’s marcomm team, content planning and content creation for DART’s website, Facebook, Instagram and Twitter accounts.

 

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