Marula Medical is an innovative medical startup founded by a group of practicing vascular surgeons. Specifically focused on the prevention of cardiovascular disease, Marula Medical is a patient-centered, evidence-based program that integrates cardiovascular medicine with nutrition, nutraceuticals, fitness and mindfulness programs.
Along with creating the brand, including naming and visual identity, Alchemy at AMS worked with the client to identify buyer personas, map the customer journey, develop a content strategy and build a website the client could update on their own after the initial launch. We also strategically rolled out a series of blog postings centered around the prevention, diagnosis and treatment of cardiovascular disease. Once the site was fleshed out with engaging content, we completed the launch phase and turned the easily-updateable site over to our client.