Texas Gear Up
Integrated Campaigns

  • Case Study

Since 2001, the Austin team of Alchemy at AMS has been helping empower kids to dream big as the creative partner for the Texas Education Agency’s Texas GEAR UP program, a federal initiative to shift the perception of education by increasing college and career readiness for underserved students in grades 7–12. The endeavor also targets educators, parents and community members statewide to help build a complete college-going culture—and motivate all Texas students to aspire to and succeed in postsecondary education (and way beyond).

We developed a resource-rich website that includes over 200 videos (documentary-style and scripted alike) and a “Discover You” quiz that enables students to let their skills and interests guide them to potentially perfect career matches, as well as a browsable career database that allows teens to explore 500 different jobs.

We’ve also created outreach kits, classroom activities, school decorations with Texas GEAR UP messaging, webinars to train educators on the best ways to use the online tools, and maintained a very active presence on TXGU social media.


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