IN OUR ELEMENT

Why You Should Sometimes Shoot Vertical Videos

Back in the day—okay really just in the past few years—shooting a vertical video was deemed a big no-no and rightfully so. When uploading a video to any social media channel,...
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Marketing with Video: Worth the Money (and Hype)?

As we explored in a previous blog, how much money should you spend on a video? Well, it depends—how much is it worth to you? Some videos can and should be...
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Engaging Mobile Readers Through Content Marketing

Let’s face it—our big, round world is quickly shifting to fit inside a very tiny, rectangular screen. Nowadays most people experience just about everything through their smartphones. From breaking news to...
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Inbound vs. Outbound Marketing

When it comes to inbound vs. outbound marketing, it’s really the difference between having an ad pushed into your face and finding helpful content on a company blog. A lot of times,...
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4 Benefits of Content Marketing

Believe it or not, Content Marketing’s been around since the 1700s. Even in the early days, content was designed to fulfill a customer's need, like for a full head of hair. 
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Helping Survivors of Hurricane Harvey

It’s hard not to turn on a TV or open a paper without seeing stories about the devastation in southest Texas from Hurricane Harvey. While the news tends to focus on...
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