Brand Strategy

The Difference Between Vision, Strategy and Tactics

[et_pb_section bb_built="1"][et_pb_row][et_pb_column type="4_4"][et_pb_text _builder_version="3.0.95" background_layout="light"] Let's keep today's lesson short. People get vision, strategy and tactics confused all the time, but the differences are pretty simple really: (more…)
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Why Brand Positioning Matters

[et_pb_section bb_built="1"][et_pb_row][et_pb_column type="4_4"][et_pb_text _builder_version="3.0.95" background_layout="light"] Across the world in businesses of all shapes and sizes, a very common argument still continues today. Does brand positioning really matter? Does it exist? Or...
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