Marketing Strategy

3 Lessons from 2014 Marketing Fails – Lesson #3

[et_pb_section bb_built="1"][et_pb_row][et_pb_column type="4_4"][et_pb_text _builder_version="3.0.95" background_layout="light"] In marketing, one of the most important things to do is listen. Not only should we listen to what our customers are saying, we also need...
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3 Lessons from 2014 Marketing Fails – Lesson #2

[et_pb_section bb_built="1"][et_pb_row][et_pb_column type="4_4"][et_pb_text _builder_version="3.0.95" background_layout="light"] Twitter, as some brands have found out, can be a dangerous game. While it has the potential for great moments for your brand, if not properly...
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3 Lessons from 2014 Marketing Fails – Lesson #1

[et_pb_section bb_built="1"][et_pb_row][et_pb_column type="4_4"][et_pb_text _builder_version="3.0.95" background_layout="light"] With 2014 officially in our rear view mirror, we look back on the year in marketing. While there were many successful campaigns and memorable media moments,...
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Why Your Why Matters

[et_pb_section bb_built="1"][et_pb_row][et_pb_column type="4_4"][et_pb_text _builder_version="3.0.95" background_layout="light"] We are big fans of Simon Sinek, the bestselling author of Start With Why: How Great Leaders Inspire Everyone to Take Action. If you haven’t read...
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Planning for 2015: 3 Macro Trends You Should Embrace

[et_pb_section bb_built="1"][et_pb_row][et_pb_column type="4_4"][et_pb_text _builder_version="3.0.95" background_layout="light"] "When the wind of change rises, some people build walls. Others build windmills." – Chinese proverb It's that time of year again when analysts and futurists...
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