IN OUR ELEMENT

Transitioning to a new brand can be difficult. Whether it's the result of an acquisition or a desire for a fresh appeal, re-branding can be a daunting process. With all of...

Something that is often overlooked, especially in the workplace, is the skill of gratitude. This practice is often lost in the high stress, hustle and bustle work environment or the boring,...

You’re ready to use video to promote your business, improve your SEO and drive customers to your website. Fantastic! Now what? It’s fairly well known that interesting video content will do...

 Okay, that might sound a bit exaggerated but here’s the math. You see, in 2014, a team of neuroscientists at MIT discovered that the human brain can actually interpret images the...

In a recent leadership training, I learned about “paradigm blindness” which implies that individuals, groups, and organizations are unwilling or unable to accept any challenge to their core ways of making...

Whether it’s because Google's search algorithm changed to favor mobile-friendly sites, or your analytics report is stagnant month after month or you’re rebranding, anytime you need to rebuild your website you may...