IN OUR ELEMENT

Re-Branding: 3 Steps to Keep Customers in the Loop

Transitioning to a new brand can be difficult. Whether it's the result of an acquisition or a desire for a fresh appeal, re-branding can be a daunting process. With all of...
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Gratitude is More Than a Feeling, It’s a Skill

Something that is often overlooked, especially in the workplace, is the skill of gratitude. This practice is often lost in the high stress, hustle and bustle work environment or the boring,...
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The Question to Ask Yourself Before You Create a Video

You’re ready to use video to promote your business, improve your SEO and drive customers to your website. Fantastic! Now what? It’s fairly well known that interesting video content will do...
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Still on the Fence? The Benefits of Video Marketing Simplified

 Okay, that might sound a bit exaggerated but here’s the math. You see, in 2014, a team of neuroscientists at MIT discovered that the human brain can actually interpret images the...
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Paradigm Blindness

In a recent leadership training, I learned about “paradigm blindness” which implies that individuals, groups, and organizations are unwilling or unable to accept any challenge to their core ways of making...
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4 Things That Answer: What Makes a Good Website?

Whether it’s because Google's search algorithm changed to favor mobile-friendly sites, or your analytics report is stagnant month after month or you’re rebranding, anytime you need to rebuild your website you may...
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