IN OUR ELEMENT

Planning for 2015: 3 Macro Trends You Should Embrace

It's that time of year again when analysts and futurists release their predictions of where consumer trends are going. We've sorted through the reports and separated the technological innovations that may...
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And the CINDY Award Goes to….

The advertising industry can often get caught up in focusing too much on awards and not enough on why we’re in this business in the first place: to help our clients...
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Why Brand Positioning Matters

Across the world in businesses of all shapes and sizes, a very common argument still continues today. Does brand positioning really matter? Does it exist? Or is it just some illusion...
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Sparks of Creative Inspiration

You know, there is a lot of truth in that old campfire song. A spark, a lit fuse, a push, inspiration… As a self-proclaimed creative person working in a creative field...
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