Why You Should Sometimes Shoot Vertical Videos

Posted by Alchemy AMS - October, 10 2018

The Shift In Video

Back in the day—okay really just in the past few years—shooting a vertical video was deemed a big no-no and rightfully so. When uploading a video to any social media channel, your beautiful video would get trapped between two black bars—suddenly looking like a cheap, homemade video.

But things in the social video world are beginning to shift upwards—vertical, if you will.

Social media platforms have finally caught on that most people don’t want to shoot videos horizontally and have since for the most part eliminated those pesky black borders. Similarly, most people don’t want to flip their phones to watch those horizontal videos either. It simply comes down to the fact that people naturally hold their phones vertically. Of course there are more reasons for shooting vertical videos than just convenience.


Vertical Video Puts the User First

We’ll reiterate our point: people hold their phones vertical. This means that the user experience should match that. Sure our eyes are used to viewing content, like TV and movies, in a horizontal scope. However, times are changing and as more people shift from TV to mobile, there is a need for video creatives to keep up with the consumer and where they’re at.

Users aren’t going to inconvenience themselves by having to watch cropped videos or flip their phone. Call them lazy, but when users hold their phones vertically 94% of the time, it may be a good idea to tailor your creative to how they interact with different social channels.


Mobile and Social Media Go Hand in Hand

Literally. When people are logging onto their favorite social platforms, they’re likely doing it with a smartphone in their hand. According to the 2016 U.S. Cross-Platform Future in Focus Study by comScore, nearly 80% of social media is accessed on mobile devices. Moreover, these social apps are often designed vertically because it’s the most common way people interact on their devices.

This is where vertical video in your social strategy is key. Most people are aimlessly scrolling up and down their social feeds hoping to find something interesting. Rather than plugging in a horizontal video that disrupts the flow of their scroll, consider vertical content that fits the screen and caters to how your audience would view that content. This also leaves consumers easy with access to engage with your content via likes, shares, and comments.


More Real Estate for Ads

Vertical videos aren’t limited to a specific type of content. Even advertisers are jumping on the vertical video bandwagon because it has proven to be native to the social app experience.

For example, when watching stories on Snapchat or Instagram, your experience may include a full screen digital ad. However, because this ad shows up in the same format as the other content you are viewing—taking up the full screen—you’re more likely to continue watching because the overall experience hasn’t been disrupted.

"From a storytelling perspective, this is obviously more exciting," said Dan Grossman, VP of platform partnerships at VaynerMedia, told Mashable. "If we can take up more of the screen that means you're less distracted. We can capture more of the viewer's attention."

Though the digital world continues to transform, we’re certain that vertical content is here to stay for a while—so long as social apps keep booming. Get ahead of the game by flipping your video strategy to match the user experience.


Ready to continue your journey through the video marketing world? Check out our eBook that dives into just about everything you need to know for adding video into your marketing strategy. Looking for more than an eBook? Check out our video marketing services to learn more about how the Alchemists can help you and be sure to download our video marketing ebook below.




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